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welcome to toi.lab

serious.
about play

Shaping the Future of Play

toi.lab is a premier innovation hub dedicated to the development of smart, connected, and screen-free toys. We specialize in creating playful, intelligent experiences designed for children of all ages in today’s fast-paced, technology-driven world.

​We empower inventors, artists, and companies to bring complex electronic toys to life, bridging the gap between traditional toy companies and the growing demand for innovation. Our comprehensive services and vibrant community support the creation of imaginative, cutting-edge toys.

our services 

lab

events

workspace

community

our toys

OUR WORK

Audiovisual technology

Loops

Embracing Collaborative Music Creation
Loops leverages advancements in audiovisual (AV) technology to democratize music creation by bringing together Loopers to collaboratively produce live music.
The intuitive LooPad allows users of all skill levels to effortlessly place and manipulate Loop patterns, encouraging hands-on exploration and transforming them from passive listeners into active creators.

As AV technology evolves, Loops exemplifies how it can break down barriers, fostering inclusive and engaging music creation, and representing the future of collaborative and immersive musical experiences.

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Limbo

inertial stabilization technology

Throughout the years, we have hosted various companies under our roof. One that is very close to our hearts is ‘Fearless Toys’, a company that is surely not afraid to dare. Thanks to its leading developer, Nimrod Beck, the company has brought forth truly creative ideas.
 

Among different projects, the magical spinning top, Limbo, was born. Limbo has won a Guinness Award for spinning 27 hours in a row and is sold worldwide, including in our own premium store, toi.shop. The company never stops perfecting its craft.

We are proud to be in "limbo" with Fearless Toys and are eagerly anticipating their next project, Spin Brick.

-> Limbo website

Kiding

a wooden algorithm

Kiding is a company that elevates craftsmanship to an entirely new level. Their life-size, durable objects, playboard, speak for themselves, creating a sense of timeless presence.
 

The collaboration between toi.lab and Kidding fosters a conversation that transcends practical considerations and bridges generations. As art lovers and creative thinkers, we find that the exchange of ideas and aesthetic values between our teams is exceptionally harmonious.

-> Kiding instagram

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Storyball

Interactive Smart Toy

Storyball was created to transform the way children engage with technology. It offers a real-world digital friend that encourages learning and play with friends and family through interactive stories, leading children into new worlds of creativity and imagination.

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the lab

Our lab specializes in providing comprehensive development services and consultations in toy technology.
whether you are a company, student, or individual, our services are accessible to all. We offer assistance with prototype development, product user testing, manufacturer connections, and legal matters.

Clients

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events

Want to host an event in toi.lab space? Click below to learn more and check out our upcoming events

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