toi.shop
More Than a Store
In a world increasingly dominated by screens, we’re here to reignite the magic of play. The new-generation toys we feature in our store are thoughtfully designed to deliver a smarter, more interactive, and deeply engaging experience. These toys integrate technology in a sensitive and innovative way, emphasizing durability and creating lasting value.
toi.shop is more than just a toy store—it’s our creative playground.
Our unique store, built on wheels, is designed with vibrant crates that offer endless flexibility and adaptability. Like building blocks, we love "playing" with our displays—constantly exploring new arrangements to showcase the unique essence of each toy.
Come Play
Our mission goes beyond selling toys; we aim to celebrate them. We invite you to experience a space where creativity, innovation, and discovery come together.
In addition to offering high-quality, meticulously selected products, we provide a one-of-a-kind shopping experience.
Our store is organized by categories and age groups, ensuring an intuitive and enjoyable browsing experience.
Many of our toys are open for hands-on play, allowing you to truly connect with them before making your choice.
We believe play is for everyone, regardless of age. At toi.shop, you’ll find toys and games for all ages—from newborns to 120—because to us, age is just a number ;)
Opening Hours:
Sun–Thu: 9:00 AM–8:00 PM
Fri: 9:00 AM–3:00 PM
Sat: Closed
You can reach us at:
+972 506824106
info@toilab.org
Montefiore Street 31, Tel Aviv - Yafo