Our Toys
At toi.lab, we bridge the gap between traditional toy companies and small toy studios by combining the best of both worlds. While large companies excel in scale but often struggle with innovation, and smaller studios brim with creativity but lack resources for complex projects, toi.lab provides the solution.
With state-of-the-art facilities, expert knowledge, and a collaborative community, we empower creators to turn groundbreaking toy concepts into reality—efficiently and effectively.
Our toys encompass a wide array of technological innovations, from advanced construction concepts to sound integration and cutting-edge technologies, each accompanied by its own fascinating story. Explore our innovative toy collection below.
Catalog
2025
Loops
Audio-Visual Technology
Our lab specializes in the creation of musical toys that inspire creativity and joy in children of all ages. Our partnership with Loops Lab has taken musical toys to a whole new level, blending playful innovation with cutting-edge technology.
Loops Lab is a brand dedicated to music-centric collectible toys.
Its products are designed to bring together children and parents, enabling them to discover, create, and express themselves through the power of music. Each Loops figurine serves as an entryway into a world of musical creativity, allowing users to mix loops, create beats, and share the joy of sound.
Loops Lab incorporates breakthrough technology with an intuitive interface. The Loops experience bridges the physical and digital worlds, offering users a seamless way to create harmonious music effortlessly. Founded by musicians, inventors, and creators, Loops Lab combines expertise from the fields of music, innovation, and engineering. The brand’s mission is to inspire creativity, exploration, and imagination through an innovative short-format music platform, where every sound matters and every beat counts.
Advanced PID Algorithms
Spin Brick
by Fearless Toys
SpinBrick combines traditional freestyle building with cutting-edge spinning technology. The gyro brick, which contains all the necessary hardware and software, drives the spinning mechanism. Available in four colors, each SpinBrick features a clear window to showcase its electronics and LEDs. Friction between the tip and surface powers the spin, while an accelerometer and processor maintain a consistent speed of 700-1000 rounds per minute.
Over the past seven years, the team has developed an advanced spinning tops, using high-speed cameras, lasers, sound analysis,
and accelerometer data via Bluetooth to refine performance and ensure quality. These tools allow them to master the physics and technology behind the spinning tops.
LIMBO
Gyroscopic Stabilization
by Fearless Toys
Throughout the years, we have hosted various companies under our roof. One that is very close to our hearts is ‘Fearless Toys’,
a company that is surely not afraid to dare. Thanks to its leading developer, Nimrod Beck, the company has brought forth truly creative ideas. Among different projects, the magical spinning top, LIMBO, was born.
LIMBO is made from high-quality metal, using CNC machining, high polish, and powder coating for a sleek and durable design. Its tip is crafted from stainless steel to ensure flawless spin and outstanding durability.
When LIMBO is spun, an accelerometer detects the direction and the speed of the spin and constantly transfers data to the processor. The processor controls the power to the motor that spins to the counter direction of LIMBO, creating an angular momentum that keeps LIMBO spinning for as long as the rechargeable battery has power (~4 Hours).
HOOPS
Everyday Carry
Timeless fidget toy that offers a smooth, silent spinning motion, making it perfect for helping you focus on everyday tasks. Hoops provides a calming, noise-free experience to keep your hands busy and your mind clear.
With a simple, compact design that fits comfortably in any hand, for both children and adults, you can use it anytime without drawing attention. It slips easily into your pocket and is perfect for when you're at work, school, or just need a quick moment to refocus.
PLAYBOARDS
Wooden Algorithm
by Kiding
Kiding is a company that elevates craftsmanship to an entirely new level. Their life-size, durable objects, playboards, speak for themselves, creating a sense of timeless presence.
The collaboration between toi.lab and Kidding fosters a conversation that transcends practical considerations and bridges generations. As art lovers and creative thinkers, we find that the exchange of ideas and aesthetic values between our teams is exceptionally harmonious.
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The Offbits
The Art of Spare Parts
TheOffBits and toi.lab share a deep connection to the philosophy of ready-made art and design. At our core, we are artists of the ready-made, transforming ordinary components into extraordinary creations. Many of our best ideas are born from this approach — seeing potential in everyday objects and reimagining them as part of something entirely new.
TheOffbits kits reflect this ethos, combining colorful proprietary connectors with hardware staples like screws, nuts, and bolts. The result is a construction system that not only sparks creativity but also celebrates the art of repurposing, inviting builders of all ages to explore the limitless possibilities of ready-made ingenuity.
Together with Roy Barazani, the founder of the company, we continue to explore the unique design language of TheOffBits from hands-on workshops for children to the development of models that integrate cutting-edge technology.
